Newton’s Third Law of Motion states, "for every action, there is an equal and opposite reaction." While the origins of this law are deeply rooted in physics, it applies to many aspects in life. Take for example clothing and religion. Over that past several years, Christian clothing has grown in popularity. With catchy phrases like, "Got Jesus" and "Jesus Is My Homie", it was only a matter of time for someone to make a statement against Christianity. That person is Swedish logo designer Bjorn Atldax. Together with Cheap Monday jeans, Bjorn has self-admittedly created a logo that in his words, "is an active statement against Christianity." He continues by adding,
I’m not a Satanist myself, but I have a great dislike for organized religion.
The jeans are flying off the shelves in secular Sweden and they are working on distribution to the United States and various other countries. While I find the jeans rather harmless and quite amusing; I’d like to hear what you think. Personally I think it’s just a natural sort of "checks and balances" that is quite healthy as it reminds people on both sides to revaluate their beliefs.
I can’t wait to see what reaction Christian groups will have in this country. Will there be boycotts against retailers and freaks protesting like in the American Doll incident?
Related posts:
- Existence Of Jesus On Trial
- Jesus Didn’t Die For Your Sins!
- Say Hello To Hunky Jesus 2008
- Christians Cash In On Jesus
- What Would Jesus Smoke?


January 23rd, 2006 at 10:09 pm
I don’t get it. What exactly is anti-christian about the label in the pic? Unfortunately the link to the story is dead now.
January 23rd, 2006 at 10:51 pm
I updated the link to an MSNBC article. If you click the pic it will enlarge to reveal an upside down cross on the skull. Not realy a big deal but Christians don’t appreciate it :)
February 23rd, 2006 at 3:54 pm
Lord Clothing did it first!
http://www.lordclothing.com